Are you keen to create a business infographic and share it with the world? Writing an infographic and posting it to your page may seem simple, but doing it right takes a lot of thought and effort. Not every infographic will draw in consumers, so any small mistake could deter customers away.
To ensure that doesn’t happen, you should look out for common business infographic mistakes. Listed below, we’re going to guide you as to what shouldn’t show up in the content.
1. Confusing Text
Too much text on infographics can appear cluttered and overwhelming. Therefore, it is important to keep the wording concise and focus on visuals since they tend to be the big draw for viewers.
Additionally, using too many fonts for infographics and font sizes can also make an infographic look too chaotic. Simplicity is key, so stick to one or two font types no greater than 3 font sizes.
2. Using Unreliable Data
Using unreliable data often skews the direction of the intended message. Businesses should avoid this terrible mistake by verifying all sources and double-checking the accuracy of their information.
To further ensure data accuracy, consider only utilizing reliable sources with proven track records. Businesses should look into additional resources to confirm that the information is correct.
3. Incorrect Infographic Layout
An incorrect infographic layout can lead to ineffective communication with the intended audience. Choosing an infographic layout that is appropriate for your content will make it easier to understand. There are many infographic design tools that can help you learn how to create an infographic now.
Arrange the different elements on the page in a way that keeps the flow clear. Use large, eye-catching images to emphasize and draw attention to the key points of the infographic without detracting from the written messages.
4. Too Many Different Colors
Using too many different colors in an infographic can be very distracting to the viewers. A good rule of thumb is to stick to three to five colors. It’s essential to use colors with purpose, each color complementing another in order to make your infographic more visually appealing.
Additionally, using color to organize topics in your infographic can help guide the viewer’s eye. Lastly, make sure that the contrast ratio between the text and background meets the recommended accessibility standards.
5. Misleading Data Visualization
Visual representations of data can be misleading when the data is manipulated to paint an inaccurate picture or is just plain wrong. Your data should be presented in an appropriate manner for the audience.
The visuals should be accurately labeled and annotated with relevant information. If the data is too complex, consider breaking it down into an easier format. Consider everyone’s level of understanding when designing an infographic, as well as what goals the infographic should achieve.
6. Wrong Screen Resolution
Using an infographic with mismatched resolution can cause issues when someone attempts to view it. It can appear off-center, appear too zoomed-in, or even too large to fit on the screen.
To avoid this issue, create your infographic with the same resolution as the intended audience’s monitor. Additionally, it’s always best to scale the infographic for both standard and widescreen formats if possible.
Avoid These Common Business Infographic Mistakes
Common business infographic mistakes can be easily avoided. By being mindful of the basics like audience focus, readability, and amount of text, businesses can create infographics that are both informative and easy to use. Take the time to create an effective and efficient infographic today to help your business get the most out of this powerful visual medium.
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